Hello, bloggers! Are you having fun? Sorry I don’t have any more guacamole to share. I kinda ate it all. :Þ I do, however, have a great mini-challenge to share! *throws confetti everywhere* This mini-challenge is about using a website grader to help with your marketing mojo. As bloggers, marketing is something we should all be conscious of and actively doing as much as possible. I discovered Hubspot during Bloggiesta in 2011, I believe. They always share previous mini-challenges, and I stumbled across a 2009 Bloggiesta mini-challenge that Bookish Ruth created.
Hubspot all-in-one marketing software helps more than 7,500 companies in 46 countries attract leads and convert them into customers.
Hubspot obviously caters to businesses. That being said, we are obviously not going to buy their software, seeing as how we do not get paid for our endeavors. But wait, Hubspot was nice enough to create a free website grader with a ton of really interesting and informative data that we can use to increase traffic to our blogs! *cheer* You do have to create an account, but this is beneficial for one very good reason: It tracks your blog grade over time. I suggest grading your blog once a month. It’s awesome to see those grades rise! Of course, your grades also go down. *sigh* It’s a sad fact of life.
By grading your blog monthly, reading through their report, and making as many suggested changes as you can/want to, you may really increase the readability, traffic, and interest in your blog! I think it’s good practice, all around, because it keeps you informed about blogging best practices so your blog remains fresh, fun and fancy!
You are also able to add “competitors” to your list and see their grades, as well. I think this is beneficial so that you can keep up with your competition. While we all love each other and support each other, we do seek the same readership and therefore, it’s important that you remain on top of your game! Know what I’m saying?
As you can see, I have 6 recommended action items that the grader suggests for me to investigate and fix/add/delete/something to make my blog run better, according to their expertise. You will be able to see all these suggestions and a lot more if you continue to scroll down.
Note: You will notice that some of the suggested changes are geared more to businesses. Use the ones that you feel are relevant to your blog.
I will spare your sanity and not post my entire report. I’m only going to highlight the bits I think are important to bloggers…
The grader detects if you have a blog. Again, this tool is geared toward businesses, so it’s not automatically looking for a blog, but a website. So it will detect you have a blog, and well, duh. You do! It will then show about your latest blogging articles and how many Tweets and Facebook shares they received (*sad face*), and other important details.
Next it grades your blog titles, how often you post and if you have an easily located RSS feed.
Note: RSS is VERY important, especially now that people are slowly moving away from Blogger’s Google Friend Connect option. All the blogs in my feed reader are followed via their RSS feed. I highly suggest becoming very friendly with Feedburner.
The next section shows how easy it is to find your blog. Again, this is geared toward a website with a blog, so your blog should show up easily., so your blog should show up easily. If it doesn’t, then you get this face from me: o_O. This section also talks about how easy it is to share your blog and how much Twitter/Facebook action you are getting. Sadly, I get very little. After all I do for you people! *whines*
Now we talk about Search Engine Optimization…
This section tells your mozRank, of which I haven’t a clue about. It also points out how many sites have linked to you (WOOT!) and “authoritative” pages that have sent traffic your way. ♥
Now we are at the mobile section!
And lastly, social media!
Your task, should you choose to accept it, is to create an account, generate your report, and report back here with one item that Hubspot suggests you improve and that you plan to do. Or you can share a section you are really proud of, like your overall grade or that you get 150 retweets a day. I might not like you afterwards, but I will be impressed.
I know it might all seem daunting, but you are bound to learn something from the process and walk away bettering your blog in some light. If you have any questions, feel free to ask in the comments. I will do my best to help you out!
GOOD LUCK ON MAKING YOUR BLOG THE BEST IT CAN BE!
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